About Us

ELOSHI A GEORGIAN DESIGN BRAND DEFINING INDIVIDUALITY WITHOUT LIMITING IT — CREATED FOR THE STRONG, ELEGANT, AND CONFIDENT WOMAN. THE BRAND STANDS FOR REFINED FEMININITY, INNER STRENGTH, AND EFFORTLESS SELF-EXPRESSION.

Rooted in the belief that fashion is art, ELOSHI creates graceful silhouettes and exclusive prints, carefully drawn and translated onto fabric as wearable artworks. The dialogue between hand-drawn prints and sculpted forms allows each piece to feel both expressive and comfortable—art designed to move with the body.

Extending this philosophy into footwear, ELOSHI shoes are crafted for comfort, produced from natural, soft leather that gently adapts to the foot. Each pair is designed to offer ease, balance, and elegance, allowing the wearer to move confidently through her day without compromise. Comfort is treated as a luxury, not an afterthought.

Each ELOSHI piece carries a part of who we are — confident, understated, and quietly distinctive. Designed to be worn, lived in, and remembered.

Designer

Fashion designer Lela Eloshvili began her creative journey after graduating from the Tbilisi State Academy of Arts in 2001, specializing in fashion design. In 2002, she presented her first collection as a participant in the young designers’ competition Russian Silhouette.

In 2005, she won the AMS Award, which led to an internship at Central Saint Martins College of Art and Design in London. The following year, in 2006, she founded the fashion house INFORMAL, where she began developing innovative techniques in garment construction, texture, and form.

In 2012, Eloshvili launched her eponymous brand ELOSHI. A year later, she became the founder of the concept store Made in Georgia, dedicated to promoting local design.

Her work has been showcased internationally, including participation in the London Fashion Showcase in 2015 and Los Angeles Fashion Week SS18 in 2017. ELOSHI has also been a participant in the eighth season of Mercedes-Benz Fashion Week Tbilisi.